Boundless Brand Design commissioned Steven Noble to create the label illustrations for Beefeater Gins' new packaging labels that includes woodcut style etchings of the Blood Orange branch growing up the bottle behind the Beefeater label along with the Strawberry branches for the Pink Strawberry. The illustration style is traditional and the colours are bold giving the perfect balance of heritage and contemporaneity. The premium black label differentiates from the category norm and creates huge standout in the crowded market.
